Sideline
Before and After of Key UI Screens for Sideline
Role
Lead Designer
Partners
Product
Engineering
Scope
Native App iOS / Android
Problem
Create a paid, business oriented communications app for small-medium businesses.
Key Contributions
Led 0-1 design and delivery
Key role in shift to subscription model and architecting user experience journey, education, and communcations.
Results
0-1 launch of business oriented product
Led MVP design to product-market-fit and oversaw rebrand and relaunch
Converted 10% of free users to subscriptions.
First monthly subscription based model which generated revenue equivalent to free ad-based version.