Chase Mobile App Redesign
Role
Lead Designer
Partners
Product
Engineering
Content
User Research
Design Systems
Scope
Native App iOS / Android
Problem
Redesign the native app to support the user on their entire financial journey from childhood through retirement. Create an architectural framework that allows for product adaptability, scale, and personalization.
Key Contributions
Led design, established process, and coordinated implementation of the Phase 1 MVP (Home)
Led additional teams to implement Phase 2 redesign ( Pay & Transfer, Plan & Track, Investments, Benefits)
Results
25% increase in digital mortgage applications
J.D. Power mobile banking app ranking improved to 2nd place (from 5th)
10% (~4 million) increase in monthly active users
400% increase in Investment account openings
